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Privacy Policy

Effective Date: 15 May 2025

Data Controller: Tommy Pengelly
Contact Email: [email protected]

At Pikel (“we”, “us”, “our”), we care about your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with WhatsKey, a product developed and operated by Pikel.

1. What This Covers

This policy applies to your use of the WhatsKey website, including when you sign up for early access or interact with any content, forms, or communications related to WhatsKey. Pikel is the legal entity responsible for data collected via WhatsKey.

2. What We Collect

  • Email address when you sign up for early access
  • Optional details such as name, company, or interests
  • Technical data like IP address, device, and browser type
  • Interaction data such as page visits or form submissions

3. Why We Collect It

We use your data to:

  • Send early access emails and product updates
  • Understand interest and improve our communications
  • Respond to questions or requests

You may withdraw your consent at any time by contacting us or using the unsubscribe link in our emails.

4. Legal Bases for Processing

  • Consent: When you submit your email address
  • Legitimate Interest: To analyze interest and manage communications

5. Data Retention

We keep your data only as long as needed to manage the waitlist and send communications. You may request deletion at any time.

6. Third Parties

We may use trusted services to manage communications and site functionality. These services only process data as instructed by us, under confidentiality agreements.

7. International Transfers

If your data is transferred outside the UK or EU, we use approved safeguards (like Standard Contractual Clauses) to keep it protected.

8. Your Rights

  • Access, update, or delete your data
  • Withdraw consent at any time
  • Object to or restrict processing
  • Lodge a complaint with your local data protection authority

9. Cookies and Tracking

We use cookies and similar tracking technologies to help us understand how you use our website and improve our services. These technologies include:

  • Google Analytics: We use Google Analytics to understand how visitors interact with our website. This service may collect information such as your IP address, browser type, and pages visited. We have configured Google Analytics to anonymize IP addresses and respect your privacy preferences.
  • Mixpanel: We use Mixpanel to analyze how users interact with our website and improve our services. This service may collect information about your usage patterns, feature interactions, and technical data. We have configured Mixpanel to respect your privacy preferences and only track when you have given consent.
  • Essential Cookies: These are necessary for the website to function properly and cannot be switched off.

You can control your cookie preferences through our cookie consent banner. You can:

  • Accept all cookies and tracking technologies
  • Decline non-essential cookies and tracking
  • Change your preferences at any time by clearing your browser cookies

When you decline cookies, we still collect some basic information to ensure the website functions properly, but we do not use this information for analytics or tracking purposes. All tracking services are configured to respect your privacy preferences and only collect data when you have given consent.

10. Children's Privacy

WhatsKey is not intended for children under 13 (or 16, depending on your location). If we learn that we have collected data from a child, we will delete it promptly.

11. Contact

For any questions or to exercise your data rights, contact:
Tommy Pengelly
Email: [email protected]

Last updated: 15 May 2025